Vertical GeoGrooves are a new proprietary putter face design by Golf Lab, Inc for REESO Putters. This new performance enhancement technology offers softer feel and improved distance control by effectively increasing the width of the sweet spot. It has turned the sweet spot into a sweet zone.
The average golfer struggles with distance control due to impact inconsistency caused by failure to strike the ball with the exact sweet spot of the putter every time.
By using geometric spacing instead of constant spacing between the grooves, the impact softness of the putter face is varied to compensate for the change in impact effectiveness when the ball contacts the putter face on either side of the sweet spot.
Most golfers have heard of deliberately putting the ball with the toe of their putter on very fast down hill putts to minimize the impact force. The GeoGroove technology takes advantage of that characteristic to provide a more uniform impact force across a broader area of the putter face.
The vertical land areas between the grooves are what actually contact the ball. These vertical land areas perform like mini-tracks to give the ball a superior roll that is tracking as it leaves the putter face.
This remarkable new design concept may be seen at www.ReesoPutters.com